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Take your ultimate Summer selfie at the new John lewis SunnyLife Poolside pop-up

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John Lewis has partnered with Sunnylife to provide you with the hottest summer hang-out to take the ultimate Instagram Selfie and boomerang. 

Want a quick taste of LA summer in London? John Lewis Oxford Street and Sunnylife bring the LA summer to London- Pop into the fun instore installation to witness the sounds, smells and vibes of LA summer in the heart of London.

We have Sunnylife to thank for the fun sensory poolside installation who have partnered with John Lewis to provide the best parts of life under the sun. Sunnylife are the worlds leading Summer lifestyle brand recognised for its innovative Summertime accessories which range from beach towels to picnic sets. They are possibly best known for their giant, bright Instagram worthy inflatables which are popular among celebrities such as Taylor Swift. My personal favourite is one of last year’s bestsellers- The pink flamingo.

If you can’t wait for your Summer holiday and you want a taste of poolside bliss, then you need head down the new vibrant Poolside pop-up which will be open to the public from 21 April – 12 May on the third floor of the flagship Oxford Street Department Store.

The idea behind the poolside installation is an indoor ‘selfie pool’ which provides a realistic, sensory swimming pool experience providing poolside vibes to take that desirable Insta summer selfie:) You will have the chance to play around in the virtual pool with an array of stylish Sunnylife inflatables which range from pink flamingos to millennial sparkly unicorn floats. The arrangement of mirrors add the finishing touches to the tropical visual illusion of flowing water which will allow you to take unique poolside pics alone or with friends.

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Sunnylife inflatables

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I was extremely lucky to be invited along to a preview the collection and with the weather heating up in the UK, it was the perfect evening for it. I got the chance to sip on tropical cocktails, listen to summer beats while playing on the inflatables and checking out the rest of the summer collection. If you want an ultimate retail experience, then this is the place to be!

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With the success of Sunnylife’s pool floats in 2017, John Lewis is stocking a wider range of Sunnylife products which include pool games, underwater cameras, children’s inflatables and handy beach accessories.

The space will give you a chance to explore & purchase John Lewis’ best buys for the summer including a wide range of summer outdoor living (there is literally everything!) and off course, swimwear. For all the beauty lovers out there Poolside is also offering beauty summer experiences from Vita Liberata that are known for their luxury tanning products.

There are endless possibilities to take desirable, Insta-worthy selfies at this optical, tropical pop-up. Why not drop by with some friends, have a play around on the fun inflatibles and get snapping:)

Opening Times:

Poolside opening times:

21 April – 12 May

  • Monday: 9.30am to 8pm
  • Tuesday: 9.30am to 8pm
  • Wednesday: 9.30am to 8pm
  • Thursday: 9.30am to 9pm
  • Friday: 9.30am to 8pm
  • Saturday: 9.30am to 8pm
  • Sunday: 12pm to 6pm

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